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PURA VIDA ROOTS
Pura Vida was created by husband and wife to serve as a place for friends and family to gather and eat delicious food. They Created the space to feel like an extension of their own home and a menu hat can be eaten any time of the day. They source local and organic ingredients whenever available. Whether you are the health conscious 20 something, the athlete, the soccer mom, or the dog mom, the foodie, whoever you are they have something for you.
They strive to make impact in the community not just by providing healthy food, but by creating a community of people who value equality and health. Their dream of creating real careers for hundred of people in their very own miami community has been possible due to the loyalty of customers and are forever grateful
They strive to make impact in the community not just by providing healthy food, but by creating a community of people who value equality and health. Their dream of creating real careers for hundred of people in their very own miami community has been possible due to the loyalty of customers and are forever grateful
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BRAND TYPOGRAPHY
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BREND COLOR
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AESTHETICS
With a beach-inspired blue and white aesthetic, Pura Vida locations around South Florida have become a favorite among the health and wellness set — and for good reason. The nutritious and delicious food is made with local, seasonal ingredients. The menu showcases a variety of options, like smoothies and juices, fresh salads, wraps and bowls, the most addictive coffee, and healthy dessert choices that include a vegan chocolate chip cookie
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BREND PHYLOSOPTY
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LOGOTYPE
The brand logo visualizes the freshness of natural products and the simplicity of forms, allowing the logo to exist in both print and digital media
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WEBSITE ASSETS
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SOCIAL MEDIA
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BRAND QUALITY
The brand’s quality and detail driven menu is crafted using local and organic ingredients when possible and has something for every kind of dietary restriction. Pura Vida’s health-conscious concept doesn’t just focus on their famed all day breakfast, but a wide variety of delicious bowls and wraps, crisp and refreshing salads, raw organic acai bowls, and an assortment of fresh-baked gluten-free and vegan sweet treats. Other health-focused highlights include a variety of refreshing cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees. Just as quick as the brand is expanding, so is their beloved menu
